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Mexicans create ‘smart jewelry’ to protect women from violence

Shopping & Technology By Rafa Fernandez De Castro1903 views
Mexicans create ‘smart jewelry’ to protect women from violence

A group of recent college grads in the southern state of Michoacán have crowdfunded a “smart jewelry” startup that aims to protect women from violence.

Geek & Chic is an online retailer that aims to sell bracelets and necklaces with an emergency button that when pressed for three seconds send a SMS or Whatsapp text message to preselected cellphone contacts letting them know their friend is in danger.

A bracelet prototype by Geek & Chic.Geek & Chic Facebook 

A bracelet prototype by Geek & Chic. 

Company director David Alvarez told Fusion the jewelry’s “panic button” will use bluetooth to connect to a smartphone app that allows users to be tracked via GPS. Now the company wants to expand its prototype product line to sell unisex bracelets to men.

 

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