Mexicans create ‘smart jewelry’ to protect women from violence
A group of recent college grads in the southern state of Michoacán have crowdfunded a “smart jewelry” startup that aims to protect women from violence.
Geek & Chic is an online retailer that aims to sell bracelets and necklaces with an emergency button that when pressed for three seconds send a SMS or Whatsapp text message to preselected cellphone contacts letting them know their friend is in danger.
Company director David Alvarez told Fusion the jewelry’s “panic button” will use bluetooth to connect to a smartphone app that allows users to be tracked via GPS. Now the company wants to expand its prototype product line to sell unisex bracelets to men.